Knowledge Management as a New Strategy of Innovative Development

Theoretical framework: The relevance of studying the growing role knowledge management in context ensuring innovative activity enterprises is increasing. results demonstrate a number important conclusions that have made it possible to expand existing theoretical and practical aspects concept. Design/methodology/approach: conducted study service companies has revealed low culture using this concept Ukrainian context. In course research, been established similar different features influence on innovation companies, direct indirect relationship between variables, complex structure impact production, integration, application information speed, quality innovations enterprises. Findings: can be consequence insufficient level personnel competencies, available data technologies, methods practices integration application. Therefore, innovativeness under system orientation technological capabilities particular, practice management, services processes market Ukraine revealed. Research, Practical & Social implications: This precisely why strategy personalization significantly prevails its use compared codification strategy, which manifested limited systems technologies for generation, accumulation, storage, use, dissemination knowledge. Originality/value: addition, explained by fact consideration focus more processes, optimization affects interaction with customers efficiency operations.